6 signs it’s time to replace your bra
BrasWhen was the last time you went bra shopping? Well, if your answer is six months ago or more, it’s time to shop for a bra now! If that isn’t enough to convince you, here are 6 signs it’s time to repla…
Comfortable, Full Coverage,
Breast-Shaping Bras
Worth THE COST
FAST DELIVERY
PRODUCT SATISFACTION
01
Why
Shape Of U?
8 out of 10 women wear the wrong bra size!
Wrong bra size hampers your body shape, causes scars on the body, leads to discomfort, bulgging masses, and sometimes also results in distress and health issues.
We know the importance of a correct comfortable bra for women. The Shape of U website brings you lingerie that, just like the name says, enhances the shape of you. Here you will find bras that ensure comfort and enhance your body shape effortlessly.
Our founder and CEO has, for over 17 years, tirelessly worked to resolve all the issues faced by women and girls in finding the correct lingerie.
02
Special Features
We understand your needs and provide quality products.
Full coverage
Our bras provide full breast coverage for all sizes from 32 to 46 inches.
Cross Belt
The cross belt in front ensures cleavage space and comfort.
Deep Cups
The cups of Shape Of U bras are deeper than any standard bra, which means better shape.
Strong Strap
Strong straps, wide bands, and quality hooks ensure no bulging mass and no marks.
03
Our Vision
We are working to provide you with the best.
Don’t Just Look Good, Feel Good
Ever wore a fab-looking bra but felt great only for a few minutes? Strap marks, heaviness in the chest area, and constant adjusting of the straps? With SoU, walk and feel as if you own the world.
Elevate Your Everyday
We are providing comfort and support. It’s all about feeling empowered and confident in your own skin. The seamless and invisible design of the lingerie. Let your body feel good before, during and after that long day.
Sexualise Comfort
Tired of watching the ads of people with bodies carved by Michael Angelo?
Well, we believe that happy women are the prettiest women. About time women felt supported from within and it showed and glowed (hehe)!
Every Body, Every Comfort
You may call it big or small but we call it the perfect size for a perfect you. Whatever is your size, we got you covered (haha). Go ahead, embrace your body and let us support you.
Our Mission
Jaya Narwani, the founder of Shape of U, has tirelessly worked towards making girls and women feel comfortable and confident in their bodies for the past 19 years. She has been educating females about appropriate breast measurement, finding the correct bra size, wearing lingerie correctly, and understanding different bras for every occassion. She believes that lingerie literacy should be a part of school curriculum to empower girls and help them embrace their curves.
“It is not about purchase of a product. It is the ear-to-ear smile that I see on a woman’s face when she feels good and admires herself in the mirror after wearing our product. That is the most sastifactory and joyful thing for me.”
1776058+
Positive Feedbacks
3789154+
Shapes Enhanced
19+
Years Of Trust
29886058+
Products Sold
04
Choose Your Colour and Size
Shop lingerie online now!
White Bra
Black Bra
Skin Bra
05
Testimonials
Read why they return to ‘Shape Of U’ every time.
I have been using the crossbelt bra by Shape Of U for the last 9 years. Even at the age of 58, I am using this bra because it provides me great comfort. Since I started using this bra, I did not feel like switching to any other bra. In fact, my daughter-in-law also uses this bra only. I highly recommend it to every curvy woman who is struggling to get the correct size bra.
ShaliniS.
Shalini Shetty
Homemaker
If there is one bra I would blindly suggest to any woman, it is the crossbelt bra by Shape Of U. Earlier even when I carried a dupatta I felt quite uneasy. After trying this bra, I have experimented different clothes too. The best part about it is the cup and band size. The manufacturing of this bra is such that it suits every curvy woman. Highly recommend it! Worth every penny.
A. Kaur
Aparna Kaur
Banker
I cannot thank Jaya aunty, Founder Shape Of U, enough for introducing me to this bra. Before using the crossbelt bra, I tried hundreds of other products including lingerie of international brands, but nothing fits better than Shape Of U bra. I am a curvy woman and this bra makes me feel comfortable and confident of my shape.
Carol P.
Carol Paula
Teacher
06
Why select us?
We love to spoil you with great service and quality products!
Best In Market
Feel free to survey the market. Our product supersedes all parameters when compared to other brands.
Cost-Effective
First-timers call it expensive. Our loyal customers call it cost-effective appreciating the service and quality.
Quality Check
Every product sold by Shape Of U goes through multiple quality checks and tests. We ensure you get the best.
On-Time Delivery
We deliver across India. Our delivery partner, just like us, is eager to deliver happiness at your doorstep on time.
Exchange Policy
We have a 7-day exchange policy. No refund. Ensure that you haven’t washed the product and have kept the labels intact.
Customer Satisfaction
We strive to achieve 100% customer satisfaction. We have a pan India customer base all because of our amazing customers’ reviews.
Take me to the store!
07
Our Blog
Your Bra Matters!
Tips to make bras last longer
BrasBras are expensive! We can’t do without bras, well mostly at least! I know you agree with both statements and you wish there was a way to make your bras last longer. So, here are 4 easy tips to follow…
Are you wearing the wrong bra?
BrasThere are numerous ill-effects of wearing the wrong bra. Most of these issues impact your health and lifestyle. Here are four important signs that you are wearing the wrong bra. Neck Pain …
08
Meet The Expert
If, like a million women, you too are confused about the best bra for your body leave your details here. Our expert will get in touch soon.
Here for you
Just like your bra, we are there for your support. Connect with us.
About us
We are a team of women with a vision to provide the best lingerie for every woman.
Where to find us
Sahar, Andheri (East), Mumbai 400099.
Landmark – B.M.C. Ground
Keep in touch
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